Kitchen & Home
Kitchova
Launching a premium kitchen brand into the Amazon AU marketplace
The Problem
Where the brand started
Kitchova had a strong product proposition but zero Amazon footprint. The brand needed to enter Amazon Australia without diluting the premium positioning it had built in specialty retail — meaning launch couldn't rely on discounting or race-to-the-bottom tactics.
The Approach
What we did
- 01
Ran a category and competitor deep-dive to identify whitespace keywords where premium positioning could win without discount wars.
- 02
Shot and designed an image + A+ Content stack that matched the brand's specialty-retail look rather than generic Amazon template design.
- 03
Structured the launch around a tight Vine + early-reviewer programme to build review velocity before opening up PPC.
- 04
Phased in Sponsored Products spend as review count passed key thresholds, protecting ACOS during the cold-start period.
The Outcome
What changed
- →Reached review thresholds for organic discoverability inside the first launch window.
- →Held premium price points rather than competing on discount, preserving brand equity.
- →Established an Amazon baseline that now operates alongside the brand's specialty-retail channel.
Services Used