Premium Snacks
Top Shelf Jerky
Upfront cash and hands-off distribution for a premium snack brand
The Problem
Where the brand started
Top Shelf Jerky wanted Amazon distribution without the operational drag of running the channel internally — no account manager, no PPC spend to monitor, no inventory forecasting on top of existing wholesale and DTC workloads. The team needed cash flow certainty, not another channel to resource.
The Approach
What we did
- 01
Structured a wholesale-distribution agreement where Spog Ventures buys stock outright, paid at ex-warehouse, removing cash-flow risk from the Amazon channel for the brand.
- 02
Took full channel ownership — listings, PPC, inventory, reviews, customer service — operating Top Shelf Jerky on Amazon as our own inventory.
- 03
Built the Amazon listing and content stack to mirror the brand's retail shelf presence, keeping brand voice consistent with the specialty retail channel.
- 04
Aligned Amazon launch windows with the brand's wider retail promo calendar so messaging stayed unified across channels.
The Outcome
What changed
- →Brand team freed from channel-management overhead entirely — zero meetings, zero operational load.
- →Paid upfront at each purchase order — cash-flow model matches the brand's other wholesale accounts.
- →Amazon presence maintained at premium positioning alongside the existing retail footprint.
Services Used