Wholesale Distribution
We buy your stock. You get paid upfront.
Amazon distribution without the overhead. We purchase your inventory at wholesale and run the channel as our own — same cash-flow model as your specialty retail accounts.
How It Works
Four steps from first call to live on Amazon
01
We assess the brand
Range, margins, current Amazon state (if any), brand-control requirements. Fit call to decide if it makes sense for both sides.
02
We agree terms
Wholesale pricing, MOQ, purchase-order cadence, brand-usage guidelines. Paid at ex-warehouse on PO.
03
We take channel ownership
Listings, imagery, A+ Content, PPC, inventory, customer service — all ours. You don't touch Amazon.
04
Brand stays on-brand
We match your positioning and visual identity so Amazon reads as a proper brand channel, not a grey-market listing.
Why Brands Choose It
The benefits of getting Amazon off your desk
Cash upfront, not quarterly
Paid on each purchase order at ex-warehouse — same model as your specialty retail accounts. No revenue-share waiting, no ad spend to front.
Zero operational overhead
No account manager meetings. No PPC approvals. No returns to process. Your team gets its week back.
Amazon distribution without the risk
We carry the inventory risk, ad-spend risk, and channel-management risk. If Amazon wobbles, your wholesale revenue isn't exposed.
Brand control preserved
Agreed brand-usage guidelines up front — pricing floors, imagery standards, positioning. Amazon doesn't cannibalise your other channels.
Managed vs Wholesale
Which model fits?
| Dimension | Managed FBA | Wholesale Distribution |
|---|---|---|
| Who owns the inventory | You do | We do (purchased from you) |
| Cash flow | You sell, we take a fee | Paid upfront on PO |
| Channel-management work | We do it for a fee | We do it for our own account |
| Ad-spend risk | Yours (we manage it) | Ours |
| Best fit | Brands that want to own the channel long-term | Brands that want distribution without the overhead |
Not sure which fits? Book a 30-minute call and we'll tell you straight.
FAQ
Questions we get asked
- How do you decide what to pay for our stock?
- Standard wholesale pricing based on Amazon retail after fees, our margin, and your RRP. We share the workings openly — no black-box pricing.
- Do you protect our brand pricing on Amazon?
- Yes. Pricing floors are part of the written agreement. We don't undercut your RRP or damage your other channels' price positioning.
- What categories do you work with?
- Food and beverage, personal care, home goods, and premium snack brands. We don't do health supplements, CBD-adjacent products, or anything requiring TGA registration beyond standard Amazon category approval.
- What volume do you need to see?
- No hard minimum, but we typically work with brands doing $500k+ annually across their other channels. The model works because we can commit to meaningful PO volume.
- How is this different from being an Amazon aggregator?
- Aggregators buy the whole brand. We buy the stock. You keep the brand, the wholesale accounts, the DTC site, the IP — we just handle Amazon distribution.
- Can we switch from wholesale to managed later?
- Yes. Some brands start wholesale to test the channel without risk and move to managed FBA once Amazon becomes material enough to own internally. We structure the transition cleanly.
Want Amazon off your desk?
30-minute fit call. No obligation. You'll know quickly if this is the right model.
Book a Fit Call